HONK!TX is a nonprofit, family-friendly community festival that brings brass and street bands from around the world to perform throughout Austin. As a member of the festival committee, I led a comprehensive brand audit, redesigned the logo and evergreen branding, and optimized merchandise displays—boosting both workflow efficiency and sales. Each year, I created a unique signature design for t-shirts, posters, print and digital marketing, social media promotion, and occasional specialty merchandise. These annual designs have become a hallmark of the festival, making HONK!TX feel more iconic, fun, and distinctly Austin year after year.
