This Special Olympics Texas “Negative to Positive” campaign was inspired by an image of the word “IMPOSSIBLE” with the “IM” crossed out. I expanded on the idea to reflect the organization’s mission of turning obstacles into achievements. The campaign appeared across greeting cards, social media, posters, email marketing, and merchandise, using a red spot color on black and white to emphasize both the logo and the transformation of the word. It gave athletes and families a powerful visual identity and delivered a clear, emotionally resonant message across all marketing channels.
