The Paramount Theatre in Austin, Texas is a vibrant nonprofit venue known for its dynamic and modern programming. Following a rebrand in collaboration with an agency, I led the redesign of the website and partnered with a developer to bring it to life. I managed the site in WordPress, integrating Tessitura Network for ticketing and customer relationship management. Additionally, I designed and built a new suite of email templates in Wordfly, established branding guidelines, streamlined workflows through documentation, and trained the email marketing manager. These efforts contributed to greater organizational efficiency, increased ticket sales and donations, and deeper engagement with audiences.
