Flashing marquee lights. Buttery popcorn. A colossal screen. The historic Paramount Theatre is where movies were meant to be seen. Designing a fresh look each year for the annual series was always a fun challenge—but this was the first time back in person post-Covid. I wanted the branding to feel joyful, energetic, and a little nostalgic, drawing inspiration from 1960s film posters and typography. The result welcomed patrons back to the theatre through a mix of digital and print pieces.
