Laura Freeman, an Austin-based musician and performer, runs Hey Lolly Music—a vibrant collection of children’s entertainment that includes solo musical acts, puppet theater, string and brass ensembles, and full production musicals at the Austin Scottish Rite Theater. She needed a cohesive brand identity to unify these diverse offerings and reflect the playful, educational essence of her work. I created an evergreen logo, a full visual identity system with custom illustrations, collateral templates, and a website that brought everything together. The new branding gave Laura a unified, professional presence across all her programs, supporting her mission to provide joyful, high-quality children’s entertainment and education.
